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Bio/Contact

 

I’m a designer, maker, and perpetual tinkerer.

 

I’m a multidisciplinary designer with a background spanning graphic design, branding, UX, and product design. I love taking ideas whether they’re rough sketches, half-formed concepts, or full-fledged businesses and turning them into thoughtful, memorable experiences.

Over the years, I’ve designed everything from digital products and mobile apps to brand identities, marketing materials, and the little details that make a brand feel like itself. I spent several years as a Lead User Experience Designer at Travelers Insurance, where I led the redesign of the online claim reporting experience for business insurance customers. The result was a 40% reduction in claim creation time and a doubling of online claims filed during the first week after launch.

Before Travelers, I was a Lead Product Designer at CÜR Music, an early-stage music streaming startup. I designed experiences across web and mobile, worked closely with stakeholders to shape the product around its audience, and created marketing materials that helped support the company’s growth and $24 million in investor funding.

But design has never felt like just a job to me.

My grandfather taught me that the greatest tools you have are your own two hands: if you don’t have it, make it. If it’s broken, fix it. That mindset has stuck with me in everything I do. I’m endlessly curious, always learning something new, and happiest when I’m making something, whether that’s building a brand from the ground up, hunting for buoys washed ashore after a storm, or teaching myself how to make stained glass.

Ordinary isn’t enough. So I tinker. I risk. I evolve.

 
 

Let’s chat

 

caitlinmarieroth@gmail.com

Also find me on social media:

 
 

 
 

Some selected accolades

 

Bentley UX Masters Program Keynote Speaker

Silver Key University of Hartford

Deque University Accessibility Training

Agile Certification